Cambridge 2000: Coldham's Lane

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Coldham's Lane: billboard for ARM

Cambridge, England: Coldham's Lane: billboard for ARM
(maps showing location: Google Streetmap Multimap )
Date photograph taken: 12 March 2000

It is unusual to see billboards with job advertisements on them, particularly for specialised jobs, but in Cambridge this might just work as a method of recruitment.

It was often said in the late 1990s, particularly by hi-tech companies, that there was a skills shortage, so that they could not get the right staff. What this really meant was that they were not remunerating their employees sufficiently. When it came to top management this was accepted, but, funnily enough, not for highly skilled technical employees. Another option for companies would be to train people up to the required level, but this is rarely done in England.

The company doing the advertising was ARM, one of Cambridge's success stories.

After the collapse of the internet pyramid scam (around the time this photograph was taken) the hi-tech world of Cambridge, like elsewhere, suffered and hiring employees was no longer the problem.

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