Date published: 2006/09/22
The BBC says:
Sir Richard Branson is to invest $3bn (£1.6bn) to fight global warming.
The Virgin boss said he would commit all profits from his travel firms, such as airline Virgin Atlantic and Virgin Trains, over the next 10 years.
"We must rapidly wean ourselves off our dependence on coal and fossil fuels," Sir Richard said.
The funds will be invested in schemes to develop new renewable energy technologies, through an investment unit called Virgin Fuels.
One of the UK's best known entrepreneurs, Sir Richard made the announcement in New York on the second day of the Clinton Global Initiative, an annual conference hosted by former US President Bill Clinton.
Sir Richard, 56, said that transport and energy companies "must be at the forefront of developing environmentally friendly business strategies".
Well this was perhaps a PR exercise more than anything else, but at least he is putting (or says he is going to put) some money where his mouth is. Of course the so-called environmentalists don't like Branson, because he runs an airline, but most people want to be able to fly, and Branson is on the side of the people on this one, unlike the so-called environmentalists (who of course themselves are more than happy to fly, it's just that they think the ordinary people should not be allowed to).
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